Hello,
My name is Martin Vogelzang and I can bring your design stories to life, with realistic 3D images.

Welcome to my online portfolio.

Productnaam

Retail

stores, shop in shop, windows

Productnaam

Brand

visual identity, advertising, brand experience.

Productnaam

Product

consumer images, product development

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Digital prototyping

exploring, testing, design support

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3D printing

art, jewelry, toys, consumer electronics

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Photo realistic

non-commercial, experimental

Retail & Environments

brand experience, stores & windows, in-store communication.

 

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STRELLSON

Menswear collection at Bread & Butter

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ECCO

Sales booth

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Tommy Hilfiger Kids

Communication tool for a new store concept

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Nike's "Live For the Game"

Wimbledon pop-up space at Selfridges

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NikeTown London

A landmark in Retail design

Product

Consumer images, product development

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Exploratory

Various preliminary designs.

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Describe the essence of a design and test scenarios in real time.

Todays designers can make creative decisions in context, with interactive results right in the viewport.

Input

Clients provide me with sketches, CAD drawings and mood imagery. The clearer they can formulate their thoughts and ideas, the stronger the results will be. Providing already existing 3D models also significantly reduce project duration.

Digital Prototyping

Building and tweaking the 3D geometry. In several stages client feedback is used to refine the base 3D model. This can be done either in-house or on location.

 

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NIKE CAMPUS

offices & meeting spaces

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NIKE Guncase

How an idea starts and ends

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Exploratory

Various preliminary designs

The true beauty of Computer Generated Images is that you can go beyond reality.

Life is never perfect, so when making life-like images, scratches, stains, dust and lens distortions can not be missing.
While in marketing, the just realistic might not be good enough, so then we give it a little extra push beyond reality.

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NIKE Campus

Various office and meeting spaces in the NIKE campus in Hilversum, the Netherlands

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I'm a Dutch design visualizer who translates your sketches, 2D drawings and mood-boards, into kick-ass 3D images.

Using leading-edge technology and realistic materials, I try to tell a visual story that is both accurate and persuasive.
As a freelancer, I assist design agency's and world-class brands like Nike, Starbucks and Tommy Hilfiger, by visualizing their imaginations and making their projects look amazing.

With a long history in technical 2D/3D design support and a 10-year focus on 3D Retail / Brand design visualization, I have not only developed a sharp eye for technical details, but also a handy set of creative problem solving skills.
When creating objects in 3d space, you often run in to new possibilities, that can help a client further develop and elevate his or her design.
Knowing and understanding what people generally look for in retail and brand design, helps me to be a bit more proactive and it prevents communication mishaps.

Together with the designer, I check if the final design will work from all angles.
When using photo-realistic computer-generated 3D images, any potential issues can be solved at the design stage, rather than at the construction stage. (or worst, on the day of the opening)
This can potentially save huge extra costs and/or embarrassment.

My goal is to quickly and efficiently create exceptional 3D imagery, with a strong commitment to my clients deadlines, budget, and on-time execution.
Adding my visuals to your presentation, will impress stakeholders and inspire confidence.

I am happy working with companies of all sizes.
Please do not hesitate to contact me, so I can send you some of my more recent projects and answer any questions you may have.

 

View Martin Vogelzang's profile on LinkedIn

 

realiZtic.com

Nike Sportswear "Live For the Game (Wimbledon)" at Selfridges.


"Oxford Street, Europe's longest shopping street hosts the infamous Selfridges and during the 2011 Wimbledon Championships, Nike have taken over the UltraLounge in the lower ground floor to create a multi-purpose retail space.

An array of High-Definition screens where mounted together in the main auditorium, forming a 360-degree viewing platform that is sociable and inclusive for the crowds keen to soak up the excitement as the tournament unfolds.
The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style."

 

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The Aesthetics of After Life

"After birth, the second biggest event in life is death. And, yet, across cultures, our relationship with it seems based on avoidance and denial.
We asked ourselves, why isn't death treated as naturally and gracefully as birth? Why can't we perceive it in a more positive way? And redesign its rituals to reveal, rather than conceal, who we really are?
That's how Project Womb was born."

Form

"The design of Womb was conceived by nature.
Heavy grade organic materials create a soft, smooth, custom shape that encloses an adult human in the fetal position. Comfortably."

Read more : projectwomb

Printing turns digital 3D models into real objects that you can hold in your hand.

First the 3D-data is divided into very thin layers, and then the design is printed layer by layer on a 3D printer.
With access to the best suppliers, I am able to provide a complete 3D-print solution. Flexible, hard and/or transparant materials can either be painted, or finished with steel, aluminum, silver and gold coatings.

 

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NikeTown London - A landmark in Retail design

Niketown London, located in Oxford Circus, has acquired iconic status with Londoners and visitors alike since it opened as one of the city's first brand retail experiences in 1999.
It now covers approximately 42,000 square feet over four floors, designed to provide a premium experience across the company's key sports categories: Football, Running, Basketball, Sportswear (lifestyle), Action Sports, Athletic Training and Women's Training.

NikeTown
236 Oxford Street
London W1C 1DE, England

 

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STRELLSON

Swiss giant Strellson presents their distinctive and confident menswear collection at international fashion trade show 'Bread and Butter' in Berlin.

 

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Brand

visual identity, advertising, events, brand experience.

 

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Guncase

Quick insight in the development of a concept .... that was eventually shot down and replaced.

 

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Tommy Hilfiger Sportwear

This virtual store was build in 2014 to explore and communicate a new global direction for Tommy Hilfigers Sportwear store interiors

 

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Tommy Hilfiger Kids

This virtual store was build in 2014 to explore and communicate a new global direction for Tommy Hilfigers Kids store interiors

 

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ECCO

Sales booth concept with graphics for both summer and winter sales events.

 

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